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Birmingham campaign to give every school child a library card launched

Sam working at Car Hire Birmingham Airport is backing the recently announced campaign to help school children in the city.

A campaign to give every school child in Birmingham a library card has been launched. The ‘Joined Up!’ campaign will see 180,000 membership cards sent right across the city.

The scheme, announced at the recent launch of Birmingham’s Year of Reading and backed by the Mail’s Born and Read literacy campaign, has now been officially kick-started by children from Nelson Primary School who unveiled a giant library card at the Library of Birmingham.

Councillor Ian Ward, deputy leader of the council, said “Raising standards of literacy in Birmingham is vital to the city’s social and economic success, and encouraging our young citizens to join the library is an important step. We hope many more children and young people will come along to their local library with their families, discover the benefits of membership and get reading.”

The campaign is being funded by the Library of Birmingham Trust, an independent registered charity set up to allow activities and services that wouldn’t be possible with council resources alone.

Trust chair, Keith Bradshaw, said “This campaign has the potential to make a remarkable difference, investing in our children and young people and helping to instil a love of reading from an early age. I would like to thank every person, organisation and business which supports the Trust.”