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Black Friday starts early in Liverpool

Staff on the late shift at Car Hire Liverpool Airport would have only just been going to sleep as the Black Friday event began at a supermarket chain in the city.

Shoppers in Liverpool were queuing early outside a Tesco in Dingle as Black Friday started in the early hours in the city. Scores of people were there just before midnight ready for the event starting at one minute past midnight.

Meanwhile, retailers were preparing for a shopping frenzy today as consumers buy their way to what is expected to be the UK’s biggest day of spending.

Almost half of UK shoppers (47%) say they intend to buy a Black Friday deal, according to retail analysts Verdict.

Although Amazon.co.uk introduced the UK to the event in 2010, local retailers have been quick to get involved. John Lewis has promised that its Never Knowingly Undersold commitment will remain in place subject to availability.