Friday 15th of August 2014
The team working for Easirent Car Hire at Gatwick Airport think the new concept of collecting groceries at the airport will take a while to catch on for families.
Holidaymakers at Gatwick Airport may soon not need to worry about stocking up the fridge when they get back from holiday. Waitrose has established a new system that will allow families to order their groceries on their smartphone while abroad, then pick it up from refrigerated lockers at the airport.
The chain says it wants to install the lockers in ten locations, including the long stay car parks at Gatwick Airport terminals as well as London underground stations and other travel hubs.
Waitrose’s eCommerce director, Robin Phillips, said “We are committed to finding shopping solutions that make the most sense for our shoppers and are as convenient as possible, as well as being ambitious in terms of the technology used. Giving our customers as many ways as possible to buy and collect their groceries on the move is key to building on the phenomenal growth seen at Waitrose.com. Collection lockers will unlock the potential to reach customers in locations where we don’t have a shop and which are very convenient, such as on the way home from work or the school run. More and more people are adding an on-line shopping mission to their way of buying from Waitrose and we will continue to invest in making sure that we give them what they want, when they want it.”
The move is part of a wider policy by all the mainstream supermarkets to make it easier to order groceries on the web and then collect them without ever having to visit a store. While retailers see helping returning holidaymakers as a positive, the real boom is expected to be among commuters collecting their shopping on their way home from work from secure lockers.
The Waitrose lockers are being tested by staff at the firm’s head office in Bracknell and they will then be installed at branches and other key locations from this autumn. Shoppers who place an order using Waitrose.com will receive a text message containing a PIN number. They can then drive up to the lockers, enter the number using a touch screen integrated in to the locker unit and collect their groceries. Multiple customer orders are stored in ambient, chilled and frozen temperature-controlled lockers that can be refilled several times a day.