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Edinburgh big wheel expected to generate extra money for the city

It is one of the suggestions to car hire customers by the staff at Car Hire Edinburgh Airport, to visit during their time in the city.

The Edinburgh Festival big wheel has got off to a great start with over 2,000 sightseers paying to ride the pods on the Ferris wheel for the first two days of operation, increasing the prospect of a bumper pay-day for the city.

Operator of the wheel, Underbelly have signed a deal with the council including a profit-sharing agreement that would see a windfall boost of £250,000 for the city if the ride achieves its visitor targets. The August festival is not even under way yet and Edinburgh families can receive a 20% discount on ticket prices by showing ID with an EH postcode. The money raised by the wheel is to invested into the renovation and maintenance of Princess Street Gardens.

Councillor Steve Cardownie, Edinburgh’s festival and events champion, said “I am especially pleased that a special discount will be offered to Edinburgh residents and I encourage families from across the city to visit Princes Street Gardens for a great view of the Capital.”

Charlie Wood, director of Underbelly and operator of the Festival Wheel, said early ticket sales had been encouraging and he hoped many more customers would take to the skies for panoramic views of Edinburgh while listening to extracts from Festival shows via speakers in the 36 enclosed pods.