Wednesday 31st of December 2014
Car Hire Edinburgh Airport staff would like to wish everybody a happy new year and hope all attending the Hogmanay celebrations have a fantastic time.
Live footage of the Edinburgh Hogmanay celebrations will be broadcast in China to more than 80 million people, for the very first time.
Central China TV is among a raft of media firms set to broadcast the Princes Street spectacular to a global audience this year – a profile-boosting move described by festival champions as “something money can’t buy”.
Broadcasters from Japan and the United States will also screen footage from one of the world’s biggest New Year celebrations that attracts around 75,000 revellers every year, a third of whom are international visitors.
Chinese television companies were also in the Capital in the summer to film documentaries about festival events, and the number of tourists visiting the city from China has soared nearly five-fold in four years.
Three days of Hogmanay festivities kick off this evening with the Torchlight Procession snaking from George IV Bridge to Calton Hill.
More than 8000 torchbearers from 70 countries will take part with around 20,000 spectators lining the route to watch the procession that concludes with a fireworks extravaganza.