Friday 13th of June 2014
It will offer great views which many of the Car Hire Edinburgh Airport team will want to see, along with making it a suggestion to the car hire customers as something not to miss out on.
The Edinburgh Festival will have a Ferris wheel for the first time in its history, as a centrepiece offering fantastic views of the city during the height of the festival season. Run by Underbelly, the big wheel will be fixed in the same location next to the Scott Monument and is believed to net the city a £250,000 windfall from leasing the big wheel plot to the Festival promoters. The money is going to be invested in maintaining monuments at Princes Street Gardens.
Also residents living in the capital can get a 20% discount on the big wheel fare with ID to prove they live in an EH postcode. They hope to eclipse the 120,000 big wheel visitors achieved over the six-week Christmas stint.
Underbelly co-director Charlie Wood said “It’s a wheel for all, really. I think it will be a good addition for the summer as well as winter. By playing the extracts from shows, it will help bring the festival together. During Christmas it gets dark at around 3.30pm. In summer it doesn’t get dark until 9pm so you can enjoy the view all the way round.”
Although heritage watchdogs don’t want the wheel becoming a permanent fixture, however they are supportive of the one-off appearance running from July 14th to August 31st.
Edinburgh’s festival and events champion, Councillor Steve Cardownie, said “This summer, music and content from some of the brightest and best Edinburgh Festival acts will be played in each of the wheel booths, allowing revellers to experience the sights and sounds of the Festival while promoting some of the acts that will perform in the city. The revenue raised from the Edinburgh Wheel will also directly support future improvements to the Gardens, including funding of the Ross Fountain and Theatre, with the aim of maintaining the park as a beautiful place to visit in Edinburgh.”