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ITB Berlin World Travel Trade Show returns for 2014

The world’s leading trade fair has returned for its 44th year during the 5th-9th March 2014. It is an opportunity for tourism to showcase the best of its tours, shopping, museums, entertainment, hotels and leisure facilities. The MD of Easirent, Paul Hanley has been at the event for a couple of the days.

It is an opening for countries from all over the world to let the tourism world and traders know why people should visit their destination, for the best weeks of the year. With the industry accounting for 258 million jobs globally, it is easy to see why the tourism industry is considered crucial for economic growth. It makes this trade fair a perfect platform to enhance opportunities to bring business to a nation. The tourism industry is larger than the automotive sector, and very close in size to the banking sector.

From the UK perspective there have been over 60 various companies offering their services to buyers and the general public, trying to sell the best of what the UK has to present to all, right across the globe. This is also a big chance for car rental to be on hand to offer its services, to aid with companies offering city break weekends, or holidays, right through to sight seeing tours for the tourists that travel over to witness for themselves all the magnificent places of interest the UK has to offer.