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New road safety apps considered at Edinburgh council event

The staff at Car Hire Edinburgh Airport are not convinced creating an application for phones turning road safety in to a game is the best idea, but would like to see it and try it out.

An event run by Transport for Edinburgh and the city council, has given new ideas for road safety in the form of phone applications. At the brainstorming session, a game that docks you points for jaywalking and an app that warns users about accident blackspots were some of the ideas put forward.

Data specialists, software designers and members of the public were asked for their solutions to help reduce the number of accidents on Edinburgh roads. Participants were given access to lots of council and police traffic data to help them identify road safety hotspots and work out how best to influence people’s behaviour.

Two ideas were crowned winners, one rating roads on their safety and the second which turns crossing a street safely into a game, rewarding users with points that can be redeemed for discount vouchers.

City digital economy
champion Councillor Frank Ross, who helped judge the entries, said “We saw a
fantastic range of ideas over the weekend demonstrating the relevance of new technology to everyday life in Edinburgh. It was exciting to witness creative thinking in action amongst participants, who made inventive use of council and partner data to promote road safety. EdinburghApps is a valuable new event for the city, and I look forward to watching winning entries being developed into useful solutions.”