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Friday 18th of April 2014
Car Hire Edinburgh Airport have been familiarising themselves in their spare time with the new website for the zoo and think it is very user friendly.
There is now a new more responsive website for Edinburgh Zoo, designed by digital communications agency Rippleffect. The agency was commissioned by the Royal Zoological Society of Scotland (RZSS) to create a multi-channel strategy for inspiring and engaging new and returning visitors to the Zoo. The completed website is the first phase of the strategy, with a cross-platform mobile app expected to launch later this spring.
RZSS digital manager Jon-Paul Orsi said, “We are delighted with our new website and believe that it will not only help to entice new visitors but also provide a great resource for members of the public to engage with and learn more about our animals.”
Hayden Evans, creative director of Rippleffect, added “Our aim was to create an engaging and user-friendly platform that would capture the hearts and minds of Edinburgh Zoo’s visitors. We incorporated modern design and free-flowing architecture on fully responsive templates to ensure the platform offers the ideal experience on every device, including mobile and tablets. Exciting new features have been added too, including the dedicated kids’ zone and a full events calendar that features integrated user-friendly online booking.”
The new site is fully responsive; making the wide variety of content naturally degrades depending on the size of the visitor’s screen, to offer a fun and very user-friendly experience across any device. Some of the features include a full animal glossary and rare insights into zoo life with stories from the zoo keepers.