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Rugby World Cup in 2015 set to boost Birmingham economy

It will be a pleasant change in the view of Car Hire Birmingham Airport employees to have top rugby nations for the World Cup next year.

The Rugby World Cup is predicted to boost the Birmingham economy by £56 million as the city is hosting two matches and three teams.

The figure has been released in a new report compiled by Rugby World Cup 2015 and financial services firm EY ahead of the tournament which starts on September 18th with England v Fiji at Twickenham.

It was announced in August that double world cup winners South Africa would be based at the University of Birmingham, ahead of its clash with Samoa at Villa Park on September 26th, while Sutton Coldfield RFC will host Samoa and Romania. Villa Park will also be the venue for Australia v Uruguay the following day.

Emma Gray, director of marketing services at leisure tourism programme Visit Birmingham, added “Birmingham’s two Rugby World Cup fixtures promise to be very special – adding to an impressive list of sporting events held here, from Ashes Tests to international athletics meetings. By hosting matches involving two leading rugby nations, Australia and South Africa, Birmingham is set to attract visitors from across the world – and their expenditure will help to generate over £50 million for the local economy. The city’s name and image will be seen globally, providing a valuable opportunity to showcase Birmingham to key international markets.”

Jerry Blackett, chief executive of Greater Birmingham Chambers of Commerce, said “They want to use their membership to get much closer to business. This may be to form associations, obtain specialist financial advice or to promote their sport to the corporate world.”