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Wednesday 6th of August 2014
The Car Hire Edinburgh Airport team have definitely felt a small boost in customers hiring cars to go shopping whilst in the city on a break.
Since the tram work has been completed, plus a £1 million promotional campaign, Edinburgh has gained an extra 750,000 shoppers to the city. The footfall increased by 4% in the six months to July with the improved cycle network another reason for the increase.
Traders have reported a rise in retail spending while attractions such as the art installation Field of Light at St Andrew Square helped draw in ten per cent more visitors to the centre in the three months to April. It also follows the huge advertising drive This is Edinburgh, which launched in February aimed at drawing shoppers back into the heart of the Capital. Run by arms-length council agency Marketing Edinburgh, the campaign was the flagship offensive of new chief executive John Donnelly, who was handed the reins following the roundly condemned “Incredinburgh” advertising blitz and departure of Lucy Bird.
Councillor Frank Ross, convener of the economy committee, said “Our trial to improve George Street for pedestrians and cyclists should result in a more relaxing, inviting atmosphere for residents, shoppers and visitors alike, which will help to continue this trend.”
Organisers are aiming to generate an extra £50 million of spending in the city centre by 2016 with a second wave of TV, outdoor and on-line advertising due to start in mid-September.