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Visit East Anglia and Stansted Airport team up

The staff operating at Car Hire Stansted Airport are intrigued to see if the new advertising campaign will bring more people to the region and help towards increased car hire bookings.

Stansted Airport and Visit East Anglia have joined forces to launch a new tourism forum and enhance inward leisure and business travel. The visitors are worth around £6 billion to the region and the industry employs over 100,000 people, with overseas travellers making a considerable input to the overall economic value.

The Stansted Tourism Forum brings together representatives of the airport, Visit East Anglia, Herts Chamber of Commerce, Abellio Greater Anglia, Herts and Cambridgeshire County Councils to work in partnership to maximise opportunities for inbound tourism and boost the regional economies.

Stansted’s managing director Andrew Harrison said “Stansted plays a very important role linking this region to over 160 direct scheduled connections across 30 countries that are vital for business and leisure passengers, but we also need to give better support to the inbound travel market. We have ambitious plans to attract more airlines and offer even more choice of routes so I’m very excited to be involved with the new Stansted Tourism Forum that has a clear focus on boosting the inbound travel market to the region and helping maximise the full potential of this dynamic and exciting part of the UK.”

Stansted Airport is the regions major international hub and principal location for European visitors, helping over 160 direct connections and welcoming more than 18.5 million passengers a year, with more than 50% foreign passengers.

Chief executive of Visit East Anglia, Keith Brown, said “We’re delighted to work in partnership with Stansted Airport to help grow the visitor economy across the region and hope this initiative will make the airport even more attractive to the inbound market and support Stansted’s efforts to secure new airlines and routes. Overseas visitors generally stay longer, putting more into the economy and with East Anglia’s offer of unrivalled tourism experiences, from world class cities and towns to the best of the English countryside, together with the investment taking place to improve services and facilities at Stansted, this is going to be a powerful combination.”